The International Bottled Water Association (IBWA) reminds consumers that maintaining proper hydration throughout the winter months is just as important as during the warmer months.
“Staying properly hydrated throughout the winter is something people often forget as the temperature drops,” says Joe Doss, IBWA President. “But, studies have shown that being just 1-2 percent dehydrated can affect your mood, energy level, and mental awareness. During the winter, bottled water is an ideal beverage choice for healthy hydration for consumers who are on-the-go attending holiday celebrations or shopping, or at their homes and offices.
“People may not be aware that cold winter air is much drier than humid summer air. In addition, during the winter, we’re running in and out of heated buildings, which also have much drier air. This impacts the amount of moisture our bodies naturally absorb from the environment.
“In cooler months, it’s easy for people not to notice they are dehydrated because they’re not perspiring as much. But just going about your daily activities during the winter months can put added pressure on your hydration needs,” says Mr. Doss.
“Bottled water is a smart choice for those wanting to avoid or moderate calories, caffeine, sugar, artificial colors or flavors, alcohol, and other ingredients. Whether as a replacement for high-calorie beverages, or as an alternative to alcoholic drinks for guests and designated drivers, bottled water offers consumers a refreshing, healthy, hydrating, and convenient beverage that provides consistent safety, quality, and good taste.
“And with the variety of bottled waters available – including spring, purified, mineral, artesian, and sparkling – consumers have many choices to suit their specific needs and occasions. So, choose bottled water and stay hydrated, stay healthy, and stay safe. And please, always recycle!”