by Kurt C. Peterson, Publisher
According to many economists, diving oil prices will result in savings of nearly $1,000 per year for many families and translate into more buying power as the over- supply of oil increases. Unemployment is down and wages are beginning to move upward for the first time in several years. All good signs, to be sure, which tends to raise hopes that the economic doldrums are finally in the rear-view mirror. Life is nothing if not cyclic, which manifests itself in a merry-go-round of feast-or-famine responses whenever there are signs of disruption to business operations.
Many consumers will approach buying decisions based on what they perceive to be the best value rather than the best quality if they believe a down-cycle is about to descend upon them. To engage this type of mentality effectively, it’s imperative that sales managers and their staffs pay attention not only to the bigger picture of industry in the nation, but also to what is happening in their own region. Now is the time to take advantage of an optimistic outlook and the lingering good feeling of the holidays to establish a new and productive client base while reassuring current customers that things are getting progressively better.
Water is the single most important commodity (yes, it has become that) in the world. Many people in developed nations are not aware of anything more than turning on a faucet to quench their thirst and therefore, do not understand the value of water. Those who do grasp this concept realize that quality is more important than cost. Shrinking resources of potable water is driving innovation in ways never dreamed of to make better use of our finite water supply. But the broader public still lacks awareness, which means every business that deals with water must be ready to be the expert when questions arise. A host of organizations are dedicated to this goal, to assist members in their endeavors to ply their trade in the most effective manner, while adapting to changing resources, regulations and needs. Throughout the year, conventions, trade shows, training seminars and other events are designed to help water specialists (be it manufacturers, distributors or dealers) find the best products, technology and training to ensure success.
One of the last industry shows of 2014, the National Ground Water Association’s annual event, appears to be a benchmark for upcoming shows, and it was markedly bigger and better than it has been for a few years. It is hoped this trend continues and other shows will likewise enjoy increased participation. In this issue, we present a recap of that December event, highlighting the atmosphere of positive feeling that permeated the convention hall. In addressing filtration products and processes, Peter Cartwright, PE, presents a simple yet informative article on skid-mounted systems. Stephen Wiman, PhD, of Good Water Company explores detection and treatment of uranium. To round out our January coverage, we hear more about graywater and reuse from Public Health Editor Kelly Reynolds. This will continue to be an attractive alternative for water-stressed and environmentally conscious communities so it pays to be aware of the possibilities and pitfalls.
As we kick off a new year, let’s be positive and proactive. There is much work to do and many things to accomplish. Stay tuned to WC&P International for informative technical articles, industry news and updates and more that will help businesses gain and retain that necessary edge over competitors. Happy 2015!