Industry Archives - Page 19 of 20

Dealer Dynamics: Responsible Water Stewardship

February 9, 2015 by dstadtler

By Greg Reyneke, CWS-VI Potable water is arguably a nation’s most valuable strategic resource. Every drop of water that we use has a value of…

Creative Marketing: Email Marketing Making A Comeback

January 21, 2015 by dstadtler

Email marketing has been available for over two decades, yet today water treatment dealers are taking a fresh look at email as a tool to…

On Tap: Graywater: Reuse and Risks Revisited

January 10, 2015 by dstadtler

By Kelly A. Reynolds, MSPH, PhD It’s that time of year again, when we pledge to be better people, better friends and better environmental stewards.…

Dealer Profile: Education: Future Requirements For Dealer Success

January 10, 2015 by dstadtler

by Denise M. Roberts Throughout the history of the water treatment industry, the need for technology has steadily grown in proportion to the need for…

Dealer Dynamics: Stop Doing It Wrong…

December 9, 2014 by dstadtler

By Greg Reyneke, CWS-VI In my travels, I meet many enthusiastic men and women who aim to help their clients enjoy a better lifestyle by…

Creative Marketing: Great Lakes Region Focuses on Fresh Water Problems and Solutions

November 21, 2014 by dstadtler

In a year when much national attention has focused on western states’ water shortages and drought, the Great Lakes region has water problems of its…

Dealer Dynamics: Uninvited Guests– Bacteria and Other Organisms Can Exist in Groundwater

October 9, 2014 by dstadtler

by Greg Reyneke, CWS-VI In WC&P’s annual international edition, we frequently look outward at water quality issues in developing nations, sometimes with the patronizing perspective…

Creative Marketing: Do-it-yourself Video Testimonials, Turn Customers into Spokespersons

September 21, 2014 by dstadtler

A dozen years ago, I traveled across the country with a three-person professional video crew to tape five customers of a client in a fancy…

Creative Marketing: Cultivating Company Culture

July 21, 2014 by dstadtler

Improving your company culture should be a goal of every business owner. As an owner, you set the culture, that is, the way your company…

Dealer Dynamics: Knowledge is Power

June 9, 2014 by dstadtler

By Greg S. Reyneke, CWS-VI and Tanya Lubner, PhD Running a water business is easy…you just need the right people, with the right knowledge representing…

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