Creative Marketing Archives - Agua Latino America

Cómo la IA recomienda empresas de agua (y cómo destacarse)

December 1, 2025 by dstadtler

Las plataformas de búsqueda impulsadas por IA como ChatGPT, Perplexity y AI Mode de Google están cambiando fundamentalmente la forma en que los propietarios buscan…

Don’t Overlook Employee Recognition

March 20, 2017 by Nils Dailey

By David H. Martin Some hard-driving bosses overlook the importance of consistently and regularly recognizing and rewarding outstanding employee performance, not just at Christmas or…

You Are All Part of US Water Quality Protection

January 15, 2017 by Nils Dailey

By David H. Martin [caption id="attachment_4786" align="alignright" width="300"] Proposed US EPA water rule would protect secondary lakes, streams, swamps. (Photo courtesy of US EPA)[/caption] You…

How to use TV…or not

November 15, 2016 by Nils Dailey

By David H. Martin The decision water treatment dealers face on whether to include TV advertising in their marketing plan (or not) is not getting…

Where Do Used Water Coolers Go? This Man Knows.

September 15, 2016 by Nils Dailey

By David H. Martin Hector Perez, an innovator and entrepreneur of Puerto Rican heritage, was born in The Bronx, NY. Upon graduating from New York…

Changing Technology at the National Restaurant Show

July 15, 2016 by Nils Dailey

By David H. Martin In the food service industry, filtered water is a necessity for food preparation, beverages and ice making. It improves the quality…

Final Barrier, Lead Contamination and Future Water Industry Players

May 15, 2016 by Nils Dailey

By David H. Martin A conversation with Richard Mest about final barrier Richard Mest, former WQA president, is President of Master Water Conditioning Corp., Pottstown…

The New POU Opportunity: Flint Water Crisis Feeds New Interest in Final-Barrier Protection

March 15, 2016 by Nils Dailey

By David H. Martin US EPA’s trigger level for addressing lead in drinking water—15 parts per billion—is not based on any health threat; rather, it…

Creative Marketing: Marketing Planning: No Longer Simple

January 15, 2016 by Nils Dailey

By David H. Martin New technologies often disrupt the old ways we do things with the promise of making everything simpler, better and cheaper. Communications…

Creative Marketing: “Fish where the fish are!”

November 15, 2015 by Nils Dailey

An Analysis of the 2015 WQA Study of Consumers’ Opinions and Perceptions Regarding Water Quality By David H. Martin At last April’s WQA Convention…

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