By David H. Martin Some hard-driving bosses overlook the importance of consistently and regularly recognizing and rewarding outstanding employee performance,…
Browsing: Creative Marketing
columns and articles about marketing wcp
By David H. Martin You are the water quality industry. You make, buy or sell water-related products and services that…
By David H. Martin The decision water treatment dealers face on whether to include TV advertising in their marketing plan…
By David H. Martin Hector Perez, an innovator and entrepreneur of Puerto Rican heritage, was born in The Bronx, NY.…
By David H. Martin In the food service industry, filtered water is a necessity for food preparation, beverages and ice…
By David H. Martin A conversation with Richard Mest about final barrier Richard Mest, former WQA president, is President of…
By David H. Martin US EPA’s trigger level for addressing lead in drinking water—15 parts per billion—is not based on…
By David H. Martin New technologies often disrupt the old ways we do things with the promise of making everything…
An Analysis of the 2015 WQA Study of Consumers’ Opinions and Perceptions Regarding Water Quality By David H. Martin…
By Bill Blades The VP has two key functions: leading people and getting results. Score A in these two vital…