Creative Marketing: Do-it-yourself Video Testimonials, Turn Customers into Spokespersons

September 21, 2014 by dstadtler

A dozen years ago, I traveled across the country with a three-person professional video crew to tape five customers of a client in a fancy…

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Stop Selling Water Treatment Systems

September 13, 2014 by dstadtler

By Dale Filhaber It’s time to stop selling water treatment systems and consider changing your approach. Are you a salesperson or a consultant? There is…

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Bottled Water– An Industry Update

September 13, 2014 by dstadtler

By Christopher Hogan Bottled water consumption and sales growth in the United States in 2013 reflected the continuing trend of more Americans choosing to drink…

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Global News: September 2014

September 2, 2014 by dstadtler

North America Increase in bottled water sales attributed to First Lady The International Bottled Water Association (IBWA) announced that First Lady Michelle Obama’s Drink Up…

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