Krones AG announces its direct printing system for printing on plastic bottles during ongoing production operation. The process offers significantly more scope for individualized, attractive design of the containers and is ideally suited for supporting marketing campaigns and product launches. Haptics can be married to optics, for instance, or uneven surfaces can be printed on. A picture template can be transformed simply and immediately into a printed image. And variable data like barcodes or best-before dates can also be easily integrated without any problems, all the way through to individual-product tracking. Print heights of up to 200 millimetres can be achieved using UV inks. With modularized, compact construction, the machine is suitable for empty plastic containers made of PET, PP or PE, either cylindrical or special-shaped. www.krones.com