Moving to Shanghai has propelled China Brew Beverage (CBB) to a new level. The most important sector event for the beverage and liquid food industry in the Asian region took place in October and for the first time was held in the Shanghai New International Exhibition Centre. Over 53,183 participants and 800 exhibitors took full advantage of 81,000 square meters of exhibition space. CBB 2016 posted a new record in terms of the number of exhibitors from abroad and the amount of space they booked. A total of 265 companies from outside China showcased their offerings to visitors in about 23,000 square meters of space.