No one needs to be reminded that this year’s edition of the Water Quality Association (WQA) Convention
and Exposition is only a few weeks away … March 13-17.
WC & P devoted a great deal of its February issue to the Long Beach show which is expected to set new records in total attendance and the number of exhibitors vying for your attention on the exhibition floor. The WQA expects more than 3,400 water professionals to view the 375-plus exhibits and to attend the thirteen educational sessions scheduled during the four-day convention.
The growing interest in the WQA show is no surprise when you consider that there are more than 450 manufacturers and nearly 2,100 retailers, wholesalers and distributors competing for their share of the burgeoning market for Point-Of-Use (POU) water quality improvement equipment.
There’s no question that, if you are one of the 2,100 retailers, wholesalers or distributors, attending the national WQA show should be high on your priority list every year. Naturally you want to keep abreast of the latest advances in technology whether it be by walking through the trade show or sitting through one of the educational sessions.
But, what if your budget doesn’t permit attendance at the WQA show every year? What if you’ve decided to spend your limited funds on reaching the greatest number of consumers this year?
The answer may lie with Eco Expo, a series of major environmental consumer/trade shows set to debut in Los Angeles, CA April 12-14. Fifty thousand people are expected to visit Eco Expo during its run at the Los Angeles Convention Center.
And, if you don’t live in the far West, there are three other shows booked around the country in 1991: New York, Sept. 6-8; Denver, June 28-30; and Atlanta, Dec. 6-8.
Of the five themed pavilions emphasizing Eco Expo’s positioning as “The National Marketplace for the Environment,” the Home and Garden Pavilion holds special interest for POU dealers. This particular pavilion will feature air and water purification systems and water conserving household fixtures among other products.
Why not consider a booth at Eco Expo? There’s still time to reserve space for the Los Angeles show or one of the other 1991 shows across the country. What better opportunity could there be to reach the greatest number of environmentally-concerned consumers? Eco Expo officials say exhibitors for the LA show range from Fortune 500 companies to small, innovative start-up entrepreneurs. Surely your company fits in there somewhere!
Darlene J. Scheel