Nelsen Corporation appointed Jeff Smith as Southwestern Regional Manager to lead and coordinate sales efforts and further current dealer development at the company’s Arizona location. He will also be responsible for creating and executing a strategy to further strengthen sales and market share in the western region. Smith brings over 20 years of experience in the water conditioning and purification industry. Most recently, he was Regional Sales Manager for a large OEM and he previously worked for both Nancrede Engineering and Culligan. His industry experience covers many aspects of installation, service, technical sales, sales account management, regional sales and professional growth. Home-based, Smith will be calling on present dealers as well as cultivating new dealers in the southwest states. He can be contacted by phone at (623) 224-1179 or by email jsmith@nelsencorp.com.