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Zenith News Roundup

According to Zenith International, Best Water Technology (BWT) Group, a leading European water technology company, has purchased UK-based bottled and POU water cooler business, TK Water Systems Ltd, for an undisclosed sum. Zenith International Ltd, was exclusive adviser to TK Water Systems on the transaction.

Premium Bottled Water Growth Rises To Six Percent Globally

Global growth in the premium water market increased to six percent in 2015, according to a new report from leading food and drink consultancy Zenith International. Premium water sales of 10.7 billion litres accounted for five percent of global packaged water by volume and 12 percent by value, at $14.6 billion (USD). The top five global premium water brands – Evian, Vittel, Volvic, San Pellegrino and Gerolsteiner – are  collectively responsible for 46 percent of volume. Danone and Nestlé continue to lead the market, owning four of the top five between them.

Zenith forecasts that the global market for premium water will reach 12.4 billion litres by 2018. Growth will come from improving economies in mature markets and middle-class consumers upgrading from mainstream to premium brands in emerging markets. The 2016 Zenith Premium Water Report contains over 110 pages of market commentary, charts, tables and company profiles. New to 2016 is channel segmentation.  A full, 86-country database is available separately. Contact Zenith International on +44 (0)1225 327900 or e-mail info@zenithinternational.com

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