Agua Latinoamerica

Viewpoint: Is a drought good news for dealers?

Tuesday, July 21st, 2015

by Kurt C. Peterson, Publisher

Is a drought good news for dealers?

The weather forecast for the American Southwest just keeps getting worse, doesn’t it? An historic drought has brought California agriculture to its knees. Small communities have completely run out of water. What appears to be unusual weather in the form of higher temperatures and more severe storms is adding to the toll. What does this mean for the average dealer? Plenty! There are more and broader opportunities for dealers to seek out, including water recycling and reuse. And people need your expertise to help them overcome Mother Nature’s adversity.

As a tried and true water treatment technology, reverse osmosis spans all markets and offers end users a sense of security about their drinking water. With failing infrastructure around the country, and lack of political will rather than scientific practical solutions being the primary source for failure to fix the issue, more people may question the safety of their in-home water. From bacterial and emerging contaminants to personal care products ending up in the pipeline, literally, RO will continue to be a go-to strategy. And for those who are engaging in re-use, rainwater harvesting, desalination and other technologies, the time is perfect for being on the front line of innovative use of existing water treatment options.

In this issue, Peter Cartwright examines the role of RO and other technologies in this ever-changing industry. The old standby technologies aren’t going away but it’s time to look at newer incarnations of what is available for successful treatment. John Meland, HaloSource, takes a look at a treatment modification of water that may become a mainstay in the industry: recovering and recycling water on construction sites rather than using potable water supplies. In addition, Public Health Editor Kelly Reynolds provides an overview of how POU water filtration is saving lives in California.

Do you have a good product supply line in place? If not, Steve Husome of Allied Purchasing provides insight about purchasing power gained through purchasing groups. It’s worth considering to ensure availability and competitive pricing. Dale Filhaber makes the case that businesses are not gaining in the technology revolution unless they are willing to meet the demands of the mobile marketplace. She gives a good overview of why and how to position for this latest technology revolution. Are your salespeople not at the top of their game? Tom Cooksey offers a view of why they may be failing.

There’s a lot of ground to cover in the water treatment industry. It’s not just about conditioners and softeners anymore. As water infrastructure fails more spectacularly and water resource management becomes more of a political hot potato, it’s the end user who needs the most help. There are no lobbyists on their side. It’s the treatment specialists, dealers and manufacturers who are of the most benefit and value to consumers. Let’s make sure they know we are out there and ready to be on their side in the latest versions of water warfare.

Viewpoint: Summer is on the Horizon

Tuesday, June 30th, 2015

by Kurt C. Peterson, Publisher


In most places, school is out and vacation time is on the calendar. Snowbirds are returning to their cooler climes and may need your assistance when putting their treatment systems back into service. Conference season is in full swing, with a broad variety of possibilities for those looking for new prospects and new places. So what is your game plan? For many business owners, vacation is often not at the top of their to-do list, especially when so many have been clawing back from the Great Recession. We’re happy to note that their journey may be taking a turn into positive territory, if it hasn’t already. Job numbers are up, unemployment is down and consumers are looking to spend money again. And who better to educate them on the necessities and advantages of safe drinking water than water treatment specialists?

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Viewpoint: When the standards change, be ready

Thursday, May 7th, 2015

by Kurt C. Peterson, Publisher

By the time you sit down to read this issue, we will have another successful WQA
Aquatech event under our belt, been able to get even more impressions from the movers
and shakers in this industry about where it’s headed and have access to the latest and
greatest products and technologies. As usual, nothing stays the same for very long,
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Viewpoint: How to approach bigger applications

Thursday, April 9th, 2015

by Kurt C. Peterson, Publisher

Maybe you are reading this as you are preparing or are in transit to WQA Aquatech 2015 in Las Vegas, NV. If so, this issue is a companion to some of the educational sessions and presentations that will be must-see events for those seeking to branch out. Although the economy has begun to improve, there are still broad gaps that need to be filled, such as finding suitable and qualified employees, examining additional markets and learning about commercial or industrial projects.

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Viewpoint: Gearing up for a better year

Monday, March 9th, 2015

by Kurt C. Peterson, Publisher

It’s that time of year again, when conference season goes into full swing and the opportunities each show brings can be beneficial to everyone. WQA Aquatech, being held in April this year, promises to be bigger, better and more informative than ever. And with the transition from the previous WQA certification process for water treatment specialists, it will be especially important for everyone to take advantage of the hands-on demonstrations of the Modular Education Program (MEP). The new title designations should be taking effect as the old certification program is wound down. Be sure to stop by the WQA booth to test-drive MEP and bring yourselves up to date.

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Guest Viewpoint: A message from David Westman

Tuesday, February 10th, 2015

Dear Readers,
It’s my distinct pleasure to continue a long-standing tradition in the partnership between the Water Quality Association and Water Conditioning & Purification International by writing the February edition of Viewpoint. I’d like to take this opportunity to invite every one of you to attend our annual convention and exposition, WQA Aquatech USA, which will be held in Las Vegas, NV, April 21-24. Whether you make it a point to attend every year or haven’t been to WQA Aquatech USA in a few years, we think you’ll be pleased with the improvements we’ve made; they are strategically designed to deliver even more value to participating companies and attendees.Read More

Viewpoint: New year, new chances for success

Saturday, January 10th, 2015

by Kurt C. Peterson, Publisher

According to many economists, diving oil prices will result in savings of nearly $1,000 per year for many families and translate into more buying power as the over- supply of oil increases. Unemployment is down and wages are beginning to move upward for the first time in several years. All good signs, to be sure, which tends to raise hopes that the economic doldrums are finally in the rear-view mirror. Life is nothing if not cyclic, which manifests itself in a merry-go-round of feast-or-famine responses whenever there are signs of disruption to business operations. Read More

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