Agua Latino America

Water Conditioning and Purification Magazine

Marketing Trends in 2017

By Dale Filhaber The year 2017 will be an exciting year for marketers, particularly in terms of enhanced digital skills. As new trends, technology and customer behaviors emerge, the key to success will be in continually learning and staying up-to-date. Dealers need to experiment with new tools, tactics and marketing campaign ideas and … [Read more...]

Tracking and Correcting Driver Behavior

By Rich Radi Businesses invest a substantial portion of their budgets in their fleets, from the vehicles themselves to fuel to maintenance to insurance. And, like all investments, it’s important to protect it. One of the best ways to ensure the longevity of company vehicles is to develop a comprehensive safety program that ensures … [Read more...]

Ion Exchange Resin Synthesis and Reactions

By C.F. ‘Chubb’ Michaud, MWS Making beads Take a fresh egg and break it into a bowl. It’s understandable that the moisture content of a raw egg is over 75 percent. Now hard boil another egg, crack the shell and peel it. It’s essentially the same egg. It‘s the same composition. It, too, is over 75-percent moisture. Yet … [Read more...]

Branding 102 Checklist

By Dale Filhaber At least once a year, every business owner needs to take a step back and conduct a thorough review of their brand. Marketing strategist Gary Hennerberg calls this a repositioning checklist; I call it Branding 102. The start of a new year is a great time to do this. With 2016 numbers in place, you know if you did well or … [Read more...]

How the WIIN Act Positively Impacts the Residential Water Industry

By Dave Rutz The recent citywide water crisis in Flint, MI has aimed a spotlight on the nation’s outdated and declining drinking water infrastructure. The city’s water, tapped from the Flint River, wasn’t treated properly. Lead from aging municipal service lines seeped into the city’s municipal water supply and wasn’t filtered out … [Read more...]

The Capacity of Ion Exchange Resin

By C.F. ‘Chubb’ Michaud, MWS Ion exchange 101: defining and measuring capacity Webster’s Dictionary defines capacity simply as “the ability to do something” or “the maximum number that can be contained.” This is a quantitative value. In ion exchange processes, we define not only the quantitative capacity of … [Read more...]

WQA Convention and Exposition Schedule

Tuesday, March 28 7:30 AM-5:00 PM: Registration Desk Open, West Hall E Lobby (Orange County Convention Center) 8:00-8:50 AM: Trends & Critical Issues (0.1 CPD), Room W230 C/D 8:00-8:50 AM: Dues Honor Roll Forum, Room W224 H 9:00-9:50 AM: International Section/International Standards & Regulations, Room W232B 9:00-9:50 … [Read more...]

The Chemistry of Ion Exchange

By C.F . ‘Chubb’ Michaud, MWS Chemistry 101: elements, compounds, acids, bases, salts and ions All of the chemicals listed in The Periodic Table of the Elements (see Figure 1) are made up of atoms, which are combinations of electrons (negative charge), protons (positive charge) and neutrons (neutral charge). … [Read more...]